With love, from the East Coast

Find the perfect gift for every birthday, anniversary, milestone and all of life's moments in between.

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JEWELLERY IS PERSONAL - SO ARE WE

Book a virtual appointment with us to get personalized, expert advice.

Timeless jewellery for anytime and everyone

Jewellery to wear and love today, tomorrow and beyond at affordable prices. Shop our top categories.

Top collections to explore

Accessorize with Intention

Express yourself with meaningful designs as unique as you, crafted with recycled materials.

SHOP ALEX & ANI

Black Friday, all month long

Deals for days. Our month-long Black Friday event means new feature items every week and up to 70% off.

SHOP BLACK FRIDAY
A woman covers her face with her hands. Her fingers are decorated with various gold rings.

Sample sale on now

On sale now

Good as gold

When in doubt, go for gold. Add a little luxe to any look with radiant, Italian-inspired designs.

Shop Tuscany Gold
A man and woman embrace in a body of water.

True north sparkle

Brilliant, ethically sourced diamonds formed over one million years ago in the Canadian Arctic.

Shop Glacier Fire Diamonds

Jewellery is personal - so are we

We’re young and young at heart, trendy and timeless, local and global. We work in our stores and behind the scenes to bring our customers the best curation of jewellery, expertise and customer experience, all while staying true to our Maritime roots. Above all, we’re proud to call Atlantic Canada home. Our brand pays homage to the ocean, a constant and calming force in the place we live and love.

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