With love, from the East Coast

Send joy to loved ones near and far with a carefully chosen gift you know they’ll adore.

Shop our Winter Savings sale

Jewellery is personal - so are we

Book a virtual appointment with us to get personalized, expert advice.

BUY BIG. PAY SMALL*


We’ve partnered with Flexiti to make life’s big purchases manageable.

*O.A.C. Terms and conditions apply. Click for important information

Timeless jewellery for anytime and everyone

Jewellery to wear and love today, tomorrow and beyond at affordable prices. Shop our top categories.

Top collections to explore

Great gifts up to 50% off

Great
gifts up to
50% off

Sparkling gifts for less

Near or far, send love from the East Coast to those on your list for up to 50% off.

Shop Winter Clearance

Accessorize with Intention

Express yourself with meaningful designs as unique as you, crafted with recycled materials.

SHOP ALEX & ANI
A woman covers her face with her hands. Her fingers are decorated with various gold rings.

Sample sale on now

On sale now

Good as gold

When in doubt, go for gold. Add a little luxe to any look with radiant, Italian-inspired designs.

Shop Tuscany Gold

True north sparkle

Brilliant, ethically sourced diamonds formed over one million years ago in the Canadian Arctic.

Shop Glacier Fire Diamonds

Jewellery is personal - so are we

We’re young and young at heart, trendy and timeless, local and global. We work in our stores and behind the scenes to bring our customers the best curation of jewellery, expertise and customer experience, all while staying true to our Maritime roots. Above all, we’re proud to call Atlantic Canada home. Our brand pays homage to the ocean, a constant and calming force in the place we live and love.

GET TO KNOW US